IGX Marketing
Free playbook
Free playbook for med spa owners

Find the 300 women in your zip code who want to book you.

And get them to pay a deposit before they ever walk in. This is the exact playbook we use to fill med spa calendars with prepaid bookings, not leads.

The playbook
The 300 Women Playbook
Prepaid bookings for US med spas
IGX Marketing

Free. No call needed. Straight to your inbox.

Sound familiar

It is 2 p.m. on a Tuesday. The room is quiet.

Your injector is on her phone. The machine you are still paying off sits under its cover. You check the calendar again, like it might have changed.

You tried an agency. They sent you leads. You called them. Nobody picked up. The ones who did said they were just looking.

So you went back to what always worked. Referrals. Friends of friends. And lately it is not enough.

Why the leads never picked up

Most agencies pay Facebook to find people who fill out forms.

Here is how almost every agency works. They run an ad. It goes to a Facebook form. Someone calls. They try to get a deposit. Sometimes they do. Most times they don’t.

Here is the part nobody tells you. Facebook learns from what you ask it for. Ask it for form fills, and it goes and finds women who fill out forms. Not women who book. Not women who pay.

Their way
1Run an ad.
2Send her to a form.
3Call and chase her.
4Maybe get a deposit.
Facebook learns to find:People who fill out forms
The IGX way
1Run an ad.
2Show her an offer she wants.
3She pays a deposit.
4She is booked.
Facebook learns to find:Women who pay

Same ad money. A different woman walks in.

Here is what we found

Nothing is wrong with your clinic. About 300 women near you would book this month. They have just never heard your name.

What is inside

Six parts. One goal. Paid seats, not leads.

01

The 300 women math

How to count the women near you who want what you sell. It is a smaller number than you think.

02

The offer she pays for first

How we build an offer a woman is happy to put money down on, before she walks in your door.

03

The deposit page

Why a page that takes a deposit beats a form that makes a lead. And exactly what goes on it.

04

The three ads we run

The three ad angles that book med spa appointments. Real examples you can copy.

05

The 10 day install

The checklist to go from nothing to live ads in ten days. Day by day.

Bonus

The patient math sheet

Put in your prices. See what 40 prepaid bookings a month is worth to your spa.

Proof

Real campaigns.
Real bookings. Real deposits.

Meta Ads Manager showing 155 website schedule results for May 2026
155 booked appointments
One clinic ad account. May 2026. $23,789 in ad spend.
Meta Ads Manager showing 42 booked appointments at $27.00 each in October 2025
42 appointments at $27.00 each
Two weeks in October 2025. $1,133.90 in ad spend.
Meta Ads Manager showing 89 booked appointments across November and December 2025
89 appointments
Nov to Dec 2025. $137.12 each.
Meta Ads Manager showing 82 booked appointments across January and February 2026
82 appointments
Jan to Feb 2026. $153.31 each.
Payment app showing consultation deposits and treatment payments taken in one day
Deposits, not enquiries
Consultation deposits and treatment payments in one day.
Message from a clinic owner reporting $27,000 above average in the first 20 days
$27,000 above average
Clinic owner, first 20 days.

On the Ads Manager screenshots, website schedule is the label Meta gives an appointment booked on the clinic’s own booking page. Results shown are historical examples from specific clinic accounts over the periods shown. They are not guarantees of future performance. Every market, offer and clinic is different.

The biggest change is that we are no longer relying completely on referrals. We finally have a predictable way to bring new patients into the clinic.

Clinic owner

Your 300 women are already scrolling.

Get the free playbook. Read it tonight. Know your next move by morning.

Free. No call needed.