Scaling High-Ticket Cosmetic Procedures with Multi-Channel Digital Advertising

Elysian Aesthetics, a luxury cosmetic surgery clinic specializing in mommy makeovers, liposuction, and tummy tucks, needed a more predictable and scalable way to attract high-value patients. They faced three key challenges:

1️⃣ Low-quality leads from previous ad campaigns
2️⃣ High drop-off rates before consultations
3️⃣ Long decision-making cycles delaying bookings

We implemented a multi-channel ad strategy combining Meta Ads, Google Ads, and automation, ensuring every lead was highly targeted, nurtured, and converted into a paying patient.

Our Strategy:

✅ Meta Ads for Social Engagement & Lead Generation
We launched conversion-focused Meta campaigns targeting affluent individuals interested in premium cosmetic surgery, using:

• Before & after transformations to build instant trust

• Doctor Q&A videos to address concerns & educate leads

• Retargeting ads to re-engage warm prospects

✅ Google Ads for High-Intent Search Traffic
We built a Google Ads campaign targeting patients actively searching for procedures, optimizing for high-converting keywords like:

• “Best mommy makeover surgeon near me”

• “Liposuction cost in [city]”

• “Tummy tuck before and after”

We used Google Search & Display Ads to ensure Elysian Aesthetics appeared at the top of search results while also retargeting website visitors who didn’t book.

✅ Luxury-Optimized Landing Page for Maximum Conversions
To pre-qualify and convert leads, we designed a high-end landing page featuring:

• Doctor credentials & real patient testimonials

• Personalized consultation request forms with instant scheduling

• Flexible financing options & limited-time offers

✅ AI-Driven WhatsApp & Email Follow-Ups
To prevent lead drop-off and maximize show-up rates, we automated follow-ups with:

• Instant WhatsApp replies answering FAQs & confirming appointments

• Personalized email sequences featuring patient stories & procedure insights

• Automated appointment reminders reducing cancellations

The Results?

📈 $720,000+ in revenue generated within 120 days
📈 480 high-quality leads, each valued at $8,000-$15,000 per procedure
📈 90+ booked surgeries with an average procedure cost of $10,000
📈 52% increase in consultation bookings from Google & Meta Ads combined
📈 32% reduction in cost per lead by optimizing cross-channel ad spend

By integrating Meta Ads for engagement, Google Ads for high-intent search, and AI-driven follow-ups for lead nurturing, Elysian Aesthetics created a predictable pipeline of premium-paying patients, scaling revenue to multiple six figures.